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NCFE CACHE Level 2 Certificate

Digital Promotion for Business is designed to support small businesses and up-skill individuals who are seeking employment or looking to improve their job prospects.

The online course will provide learners with essential skills in SEO (Search Engine Optimisation), online transactions and social media to name but a few.

Who is suitable?

Digital skills are required in every industry so don’t think this programme is only for those interested in a career in digital marketing.

Whether the individual is interested in hairdressing, catering or professional services, this programme can and will enhance their overall skill set and increase chances of landing their dream job.

What you will learn

This free course is split into 8 manageable units:

  1. Discover how digital promotions are an increasingly important part of an organisation’s promotional activity, and the role they can play in an organisation’s overall marketing.
  2. Look at the process of internet searching from the customers’ angle, and then see how SEO can be used to generate more traffic towards an organisation’s website.
  3. Look at a range of different ways in which digital promotions can be used to reach the customer.
  4. The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.
  5. See how important content is in making a promotion successful.
  6. Learn how to identify the advantages and disadvantages of new techniques in digital promotions.
  7. Find out what customers are using and what they want and expect from an organisation’s communications into their online social world.
  8. Learn why measurement is important and how this benefits your organisation or one you are familiar with.


  • Achieve a nationally recognised Level 2 qualification
  • Evidence your competency to employers
  • Improve your understanding of digital marketing
  • Further your personal and professional development
  • Learn at a time that suits you without the need to attend college
  • Online
  • Paper-based

6-8 weeks

Studying via distance learning means you can choose when and where you study.

This course is available:

  • Paper-based
  • Paper-based learning with online assessments – No exams


  • Learners must be aged 19 or over as of the 31/8/2019
  • Learners must be living in Scotland and have lived in the EU for the last 3 years
  • Learners cannot be on another government funded course or apprenticeship


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